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Whitepaper “Voice First: The Future of Human-Machine Interaction in the Enterprise Environment”

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Executive Summary “The future of human-machine interaction in the enterprise environment”

Voice-based interfaces are rapidly evolving from an innovative gimmick to an integral part of digital ecosystems. In a world in which customers increasingly want to communicate intuitively, quickly and in a dialog-oriented manner, “Voice First” offers companies real strategic leverage: for better customer experiences, more efficient processes and differentiating brand communication.

This white paper shows how voice assistants can be used along the entire customer journey – from voice search and voice-based product advice to automated service requests. It highlights current technological developments, use cases from various industries and the challenges that companies need to overcome when introducing them.

  • Why “Voice First” is more than just a trend – and how voice-based interfaces are becoming a strategic success factor.
  • How companies can benefit from voice along the customer journey – from awareness to customer loyalty.
  • What technological, legal and cultural hurdles there are – and how to overcome them pragmatically.
  • How to systematically launch your first voice project – with a clear roadmap, measurable benefits and user focus.

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