The 3D house configurator: planning your new house directly in the browser

At a glance

The 3D house configurator is an innovative solution that allows customers to plan their future home directly in their browser. Using state-of-the-art web technologies, the application provides an interactive and user-friendly platform where users can customize floor plans, select materials and virtually place furniture. This customized solution has not only increased customer satisfaction, but also optimized the sales process, resulting in a significant increase in sales for the company.

Client: Medium-sized construction company
Industry: Construction industry
Business segment: B2C
Technologies: React, React Native

Short facts

Interactive planning
Users can design and customize their home in real time.
Real-time visualization
The application offers a 3D display to make adjustments immediately visible.
Increase in customer satisfaction
The configurator leads to a better understanding of customer needs and wishes.
Sales increase
Within six months of the launch, the company recorded a 30% increase in sales in the area of individual house planning.
Sales efficiency
The application enables more qualified leads and improves communication between customers and the sales team.

Our fields of work

Concept Development Operation

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More Information

The initial situation

A leading company in the prefabricated house construction sector was looking for innovative ways to make it easier for potential customers to plan their new home. The traditional methods, which were mostly based on physical models or static plans, were often time-consuming and did not offer customers the opportunity to visualize their wishes and ideas in real time. To improve the customer experience and optimize the sales process, the company decided to develop an interactive 3D home configurator.

The solution

We developed a user-friendly 3D house configurator that allows users to plan their future home directly in the browser. The application uses state-of-the-art web technologies to create an interactive, immersive experience. Users can select different floor plans, customize walls and windows and choose materials and colors for walls, floors and roofs. The configurator also offers real-time 3D visualization so customers can immediately see how their customizations will affect the overall look of their home.

In addition, we integrated a function that allows users to virtually place furniture and furnishings in the rooms to get a better feel for the available space. The entire process was designed to be intuitive and user-friendly in order to lower the inhibition threshold for customers and actively involve them in the planning process.

Result

The introduction of the 3D house configurator led to a significant increase in customer satisfaction and engagement. Potential buyers were able to clearly visualize their wishes and ideas, which led to a higher probability of concluding a purchase contract. The sales process became more efficient as customers had a clear idea of their dream home from the first contact.

Within six months of introducing the configurator, the company recorded a 30% increase in sales in the area of individual house planning. In addition, the application helped the sales team to generate more qualified leads, as customers were now better informed and engaged in conversations. The positive response also led to increased brand awareness as customers shared their experiences on social media and made recommendations.

By combining state-of-the-art technology with a user-centric approach, the company has not only increased its sales figures, but also created an innovative tool that has revolutionized the entire planning process.