Telematics car insurance: an innovative driving assistant for modern drivers

At a glance

The corporate startup has launched an innovative telematics car insurance policy that acts as a driving assistant and motivates young drivers to develop an economical and safe driving style. Customers are motivated by an integrated discount system that offers savings of up to 40% on car premiums. The app runs on all common smartphones, measures driving behavior and offers useful features for optimizing driving style.

Client: Corporate startup in the car insurance sector
Industry: Insurance
Business segment: B2C
Technologies: Mobile app, Bluetooth technology, telematics

Short facts

Promoting safe driving,
Discount system to motivate customers
Attracting young drivers via innovative application

Our fields of work

Lean Startup IT architecture Development

The initial situation

In a competitive car insurance market, the corporate startup faced the challenge of appealing to young drivers and offering them an attractive insurance product. Traditional insurance models did not meet the needs of this target group, which was looking for flexible and innovative solutions. There was a desire to develop a product that was not only financially attractive, but also offered real added value for customers by promoting safety and responsible driving.

The solution

DMG supported the corporate startup in developing a user-friendly telematics car insurance solution delivered via an intuitive smartphone app. The solution includes:

Driving assistant: The app connects to the vehicle via Bluetooth and measures driving behavior in real time to provide valuable insights into driving style.
Rebate system: An integrated rebate system rewards safe driving and enables users to reduce their vehicle premium by up to 40%, which increases motivation to optimize driving behavior.
User-friendly design: The app has a clear and concise design so that users can easily access information and track their progress towards safer driving.
Integrated IT: Although the entire application was developed for the startup, seamless integration into the Group’s own IT infrastructure was required to ensure optimal functionality and data processing.

Result

The introduction of telematics car insurance led to very good results:

High acceptance among young drivers: The innovative solution quickly found favor with the target group and established itself as a popular choice among young drivers.
Positive feedback: The app received consistently positive feedback, particularly for its user-friendliness and the useful features for driving behavior optimization.
Increase in customer loyalty: The discount system motivated users to drive more responsibly, which increased loyalty to the product and led to higher customer satisfaction.

Overall, DMG has helped the corporate startup to develop a groundbreaking telematics car insurance that not only creates economic incentives but also makes a sustainable contribution to road safety.