AI customer approach for product launch for a large furniture manufacturer
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AI customer approach for product launch for a large furniture manufacturer

At a glance As part of the market launch of a new furniture collection, a large furniture manufacturer developed an AI-based recommendation system for targeting customers. This system used a combination of online behavioural data and CRM information to precisely identify potential buyers and implement personalized marketing strategies. Client: Furniture manufacturerIndustry: FurnitureBusiness segment: B2CTechnologies: Artificial…

Centralized digital infrastructure for a large SME customer
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Centralized digital infrastructure for a large SME customer

A large SME client needed a centralized digital infrastructure to optimize and standardize its operating systems for mobile and web-based platforms. The solution involved building a powerful infrastructure to run 10 brand websites, two customer portals, a B2B commerce platform and the integration of multiple service providers delivering different digital solutions.

Telematics car insurance: an innovative driving assistant for modern drivers
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Telematics car insurance: an innovative driving assistant for modern drivers

The corporate startup has launched an innovative telematics car insurance policy that acts as a driving assistant and motivates young drivers to develop an economical and safe driving style. Customers are motivated by an integrated discount system that offers savings of up to 40% on car premiums. The app runs on all common smartphones, measures driving behavior and offers useful features for optimizing driving style.

SMA electricity tariff configurator & registration route
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SMA electricity tariff configurator & registration route

There are many good reasons to change your electricity supplier, not only from an economic point of view, but also from an environmental perspective. In order to switch electricity providers, prospective customers first have to do research and then provide a lot of often unknown personal data in order to obtain the new tariff. This usually increases the cancellation rate for booking processes.

Continental websites
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Continental websites

Visibility and brand recognition are of central importance, especially when tapping into foreign markets. A brand and its values must also be appropriately embodied and aligned on websites. In order to optimize usability on both the customer and operator side, we developed a joint CMS for three local websites for our client Continental. A product catalog and a dealer search completed the overall customer experience and appropriately showcased the brand. On the operator side, the joint CMS makes it easy to adapt and expand the content in a central system.

HELLA Virtual Reality sales tool
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HELLA Virtual Reality sales tool

In order to offer customers the opportunity to experience the interior lighting outside of showrooms at a reasonable price, we have developed a VR platform that presents the lighting in a vehicle environment that is appealing to customers. By developing an experience that can be used with VR glasses, customized VR boxes made of cardboard and through 360° showrooms, our customer HELLA was able to reach its customers at trade fairs, in the field and online.

Smart To Plan – The revolution in landscaping
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Smart To Plan – The revolution in landscaping

The Smart to plan team has set itself the goal of using innovative technology to support horticulture and landscaping in the digital transformation. At a glance This augmented reality (AR) app and web application uses AR technology to make labor-intensive activities efficient and precise. While the iOS and Android application significantly speeds up the manual…

Dealer and B2B portal for a major automotive supplier
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Dealer and B2B portal for a major automotive supplier

A leading automotive supplier was faced with the challenge of consolidating two separate platforms – a dealer portal and a B2B portal. The goal was to create a centralized B2B portal supporting 10 markets and 24 languages, while integrating centralized identity management and extensive role and rights distribution for the participating markets. DMG supported the company in the successful implementation of this complex solution.