Omnichannel content hubs for a major car manufacturer

At a glance

A leading automotive manufacturer was faced with the challenge of integrating content from over 10 existing content systems and managing both digital and print content centrally. DMG supported the company in establishing a central omnichannel content hub that enables consistent brand communication and efficient content management.

Customer: Leading automotive manufacturer
Industry: Mobility
Business segment: B2B, B2C, B2E
Technologies: Integration of CMS, API management, cloud solutions

Short facts

Consistent brand communication,
Optimization of content creation
Seamless distribution via digital and print channels

Our fields of work

IT Consulting IT architecture Development

The initial situation

The car manufacturer had a fragmented content landscape consisting of more than 10 different content management systems. These systems were often disconnected, leading to inconsistencies in brand communication and inefficient workflows. The need to centrally manage both digital and print content was crucial to present the brand coherently and increase efficiency in content production.

The solution

DMG developed a central omnichannel content hub that integrated the existing systems and enabled the car manufacturer to seamlessly manage and distribute content. The solution included:

Central platform: Setting up a powerful content management system that allows all digital and print content to be managed in one place.
Integration of existing systems: Connection of over 10 existing content systems via APIs to ensure a smooth data flow and access to all content.
Content categorization: Development of standards for categorizing and tagging content in order to improve findability and use.
Training and change management: conducting training for employees to ensure that all team members can use the new platform effectively.
Connection of national and sales companies: A total of 22 national and sales companies worldwide were integrated into the Content Hub to ensure uniform communication and management of content across all markets.

Result

The establishment of the central omnichannel content hub led to significant improvements for the car manufacturer:

Uniform brand communication: The integrated platform makes it possible to manage digital and print content consistently, which strengthens the brand identity.
Increased efficiency: The time required to create and publish content has been reduced by 40%, cutting production costs.
Faster time to market: Content can now be updated and distributed across multiple channels in less time, allowing the manufacturer to adapt more quickly to market changes.
Improved collaboration: Centralized management promotes collaboration between different departments and ensures that all content is up to date.

Overall, DMG helped the automotive manufacturer implement a powerful and future-proof content management solution that not only increases efficiency, but also ensures a consistent and engaging brand presence in the digital and printed world.