HELLA Virtual Reality sales tool
At a glance
In order to offer customers the opportunity to experience the interior lighting outside of showrooms at a reasonable price, we have developed a VR platform that presents the lighting in a vehicle environment that is appealing to customers.
By developing an experience that can be used with VR glasses, customized VR boxes made of cardboard and through 360° showrooms, our customer HELLA was able to reach its customers at trade fairs, in the field and online.
Customer: HELLA GmbH & Co. KGaA
Industry: Mobility
Business segment: B2B
Short facts
Our fields of work
The initial situation
If there is no access to showrooms, it can be a challenge to present products appropriately. Especially when it comes to atmosphere and the overall experience. Another hurdle is the overwhelming number of exhibition stands all vying for visitors’ attention. In order to remain competitive, it is crucial to create a “wow effect” that stays in the minds of potential customers.
Most companies aim to reduce their sales costs and increase the effectiveness of their sales strategy. Creating promotions and sales calls for different target customers is difficult as there are many variants, personalizations and budgets. Therefore, the challenge was to develop a tool that is suitable for multiple target customers and locations. How do you manage to cover all of this?
The solution
In a phased development, we started with a single scheme for a range of products and later expanded the HELLA VR platform into a comprehensive virtual reality product experience platform.
To convince potential customers both emotionally and professionally, we used virtual reality (VR) to communicate visual benefits. To this end, we created environments as well as other elements, such as the interior design of cars, in 3D. The development of a modular VR platform allowed us to expand scenes, car models and lighting products. This allowed our customers to customize each scenario to their own customers’ specifications.
To ensure user-friendliness, the developed renderings and virtual environments can now be used at exhibitions and in the field with VR glasses or individually branded cardboard VR boxes, as well as online with a 360° 3D video in which visitors can navigate through the indoor environment using their own mobile or desktop device.
Result
Applying the benefits of VR to visual and modular communication allowed us to add value to the sales process and give customers the opportunity to experience innovative products in a much simpler way. This provided customers with a high-level VR experience.
Our client was able to make more contacts with potential customers and increase the conversion rate through an innovative sales process. This solution also optimized the user experience as the final product worked in different environments and on multiple devices.
Successful together in the digital transformation –
Your introductory meeting with DMG
In our introductory meeting we will discuss
- what your current challenges are in digital projects
- how other companies have done it and how you can use this to your advantage.
- what needs to be done now and whether we are the right people for the job.
