Dealer and B2B portal for a major automotive supplier

At a glance

A leading automotive supplier was faced with the challenge of consolidating two separate platforms – a dealer portal and a B2B portal. The goal was to create a centralized B2B portal supporting 10 markets and 24 languages, while integrating centralized identity management and extensive role and rights distribution for the participating markets. DMG supported the company in the successful implementation of this complex solution.

Customer: Major automotive supplier
Sector: Automotive supply industry
Business area: B2B
Technologies: Centralized B2B portal, identity management, AI-supported translation, extended role and rights structure

Short facts

Consolidation of platforms with transfer of content and users
Improving the user experience
Efficient management of user data and access rights

Our fields of work

IT Consulting IT architecture Development

The initial situation

The automotive supplier had two separate systems for dealers and B2B customers, which led to inefficiencies and a fragmented user experience. The existing systems could not be optimally adapted to the needs of the different markets and languages, which made communication and access to important information difficult. In addition, the management of user identities and rights on both platforms was confusing and time-consuming.

The solution

DMG developed a central B2B portal that brought together the existing dealer and B2B platforms. The solution included:

Integration of 10 markets and 24 languages: The new portal supports multiple languages and enables comprehensive market customization.
Central identity management: Introduction of a central system for managing user identities that enables secure and efficient management of access rights.
Comprehensive role and rights management: Development of a flexible system for defining user roles and rights in order to meet the specific requirements of the individual markets.
AI-powered translation: Implementation of an AI-powered translation solution that ensures accurate and consistent translation of content into all supported languages.
Optimized search function: Development of an intelligent search function that helps users to find relevant information quickly and efficiently.

Result

The merger of the two portals led to significant improvements for the automotive supplier:

Unified user experience: The central B2B portal offers a consistent and user-friendly interface that facilitates interaction for retailers and B2B customers.
Increased efficiency: The consolidation of the systems reduced the effort required to manage user data and rights by over 50% and enables content to be published promptly and seamlessly in high quality in all markets.
Improved communication: AI-supported translation and the intelligent search function enabled faster and more precise communication between the markets.
Increased flexibility: With the new identity management system, user roles and rights can be dynamically adapted to meet the changing requirements of the markets.

Overall, DMG helped the automotive supplier create a powerful centralized B2B portal that increases efficiency, improves user experience and strengthens brand identity across all markets.