Continental websites
At a glance
Visibility and brand recognition are of central importance, especially when tapping into foreign markets. A brand and its values must also be appropriately embodied and aligned on websites. In order to optimize usability on both the customer and operator side, we developed a joint CMS for three local websites for our client Continental. A product catalog and a dealer search completed the overall customer experience and appropriately showcased the brand. On the operator side, the joint CMS makes it easy to adapt and expand the content in a central system.
Customer: Continental Reifen Deutschland GmbH
Industry: Mobility
Business segment: B2B / B2C
Short facts
Our fields of work
The initial situation
A company’s brand visibility is its greatest asset, as it is a prerequisite for business growth. In order to increase the visibility of the brand, the website must also be optimized. In this project, we relaunched three local websites for the Israeli market for our client: Continental, Semperit and General Tires.
One of the challenges was to create a multilingual frontend that was optimized for visitors and at the same time an easily maintainable and expandable shared CMS for the customer. It was important that the individual corporate identity of each brand was taken into account despite the shared content management system.
The solution
To ensure ease of use, we developed the websites for our client using Contao CMS. This enabled seamless maintenance and expansion of the content on all three websites and at the same time guaranteed the implementation of brand-specific differences and features.
To improve the user experience, we also added features such as a dealer locator. This enables visitors to find their nearest dealer straight away. Another feature is a product catalog with detailed filters and descriptions that allows users to browse different tires directly on the website and find all the technical details, sizes, images and catalogs they need.
Result
The result is impressive: as individual as the websites for customer communication appear on the front page, as convenient is the joint maintenance behind them for the operators in the backend. The shared CMS now makes it very easy to adapt and expand the content, which saves our customer a considerable amount of time.
Visitors to the website also enjoy simple and intuitive control of the website and its functions. They can now easily find information about products and local retailers. The visibility and recognition value of the brand have thus been successfully promoted with a consistent corporate identity.
Successful together in the digital transformation –
Your introductory meeting with DMG
In our introductory meeting we will discuss
- what your current challenges are in digital projects
- how other companies have done it and how you can use this to your advantage.
- what needs to be done now and whether we are the right people for the job.
