Digital products: Customized solutions for your business success In the “Digital Products” category of our Knowledge Hub, we offer you comprehensive information and services relating to the development and implementation of innovative digital products. Our experts support you in the conception, design and technical implementation of customized solutions that are tailored to the specific needs of your company and your customers. Whether it’s mobile apps, web applications or software solutions – we help you to develop digital products that not only work, but also offer real added value and strengthen your market position.
A unique exhibition experiment at the German Emigration Center (DAH) in Bremerhaven investigated how visitors experience different mediation strategies. Among other things, visitors had the opportunity to experience part of the exhibition in VR. To find out the effectiveness of virtual reality, visitors were surveyed before and after taking part in the exhibition.
A leading mail order company launched the innovative “Gift Exchange” campaign, an interactive multi-user competition that virtually recreates the traditional Secret Santa. The aim of the Christmas campaign was to attract both existing and new customers, especially women. The viral mechanics of the swap and the incentives for interaction resulted in significant traffic and an increase in sales figures.
