Digital platforms: Solutions for the future of your company In the “Digital Platforms” category of our Knowledge Hub, you will find comprehensive information on the various platform solutions we offer to drive your digital transformation. Our services include the development, implementation and optimization of digital platforms that are specifically tailored to the needs of your business. Whether you need an e-commerce platform, a customer relationship management system or a customized application, our experts are on hand to develop innovative and powerful solutions that support and promote your business.
The ability to set clear and achievable goals is critical to the success of any project. The SMART criteria(Specific, Measurable, Achievable, Realistic, and Timely ) provide a proven framework to ensure that your goals are specific, measurable, achievable, relevant and time-bound. In this article, we explain how you can effectively apply SMART criteria to your…
A large SME client needed a centralized digital infrastructure to optimize and standardize its operating systems for mobile and web-based platforms. The solution involved building a powerful infrastructure to run 10 brand websites, two customer portals, a B2B commerce platform and the integration of multiple service providers delivering different digital solutions.
A leading automotive manufacturer was faced with the challenge of integrating content from over 10 existing content systems and managing both digital and print content centrally. DMG supported the company in establishing a central omnichannel content hub that enables consistent brand communication and efficient content management.
Visibility and brand recognition are of central importance, especially when tapping into foreign markets. A brand and its values must also be appropriately embodied and aligned on websites. In order to optimize usability on both the customer and operator side, we developed a joint CMS for three local websites for our client Continental. A product catalog and a dealer search completed the overall customer experience and appropriately showcased the brand. On the operator side, the joint CMS makes it easy to adapt and expand the content in a central system.
In today’s digital landscape, where customer interactions occur across multiple touchpoints and expectations for personalized experiences are rising, companies must innovate to stay ahead of the competition. A Digital Experience Platform (DXP) is a critical tool to help companies create seamless, consistent and engaging experiences. In this article, we highlight the key benefits of a…
In today’s digital landscape, omnichannel marketing is more than just a trend; it is a necessity for companies that want to survive in an increasingly competitive market. One of the key technologies that enables the implementation of omnichannel strategies is Product Information Management (PIM) systems. For marketing and IT professionals, it is crucial to understand…
In order to offer customers the opportunity to experience the interior lighting outside of showrooms at a reasonable price, we have developed a VR platform that presents the lighting in a vehicle environment that is appealing to customers. By developing an experience that can be used with VR glasses, customized VR boxes made of cardboard and through 360° showrooms, our customer HELLA was able to reach its customers at trade fairs, in the field and online.
In today’s digital era, companies are constantly looking for innovative solutions to improve their customer service. One of the most groundbreaking developments in this area are AI chatbots. They are revolutionizing not only the way companies interact with their customers, but also customers’ expectations of service. In this article, we take a look at the…
A leading automotive supplier was faced with the challenge of consolidating two separate platforms – a dealer portal and a B2B portal. The goal was to create a centralized B2B portal supporting 10 markets and 24 languages, while integrating centralized identity management and extensive role and rights distribution for the participating markets. DMG supported the company in the successful implementation of this complex solution.
Digitalization has fundamentally changed the retail sector in recent years. The point of sale (POS) has evolved from a simple checkout system to a multifunctional experience that not only processes transactions, but also serves as a crucial touchpoint for customers. In this article, we look at the current trends and technologies in the field of…
