B2C-Portale
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B2B, B2C and B2E in one ecosystem – how portal integration succeeds in the corporate environment

“Digital interaction is no longer a service – it is part of the product.“For leading companies and corporations, this means that digital interfaces with customers, partners and employees must not only function, but also deliver real added value. Customer portals play a key role in this. They are much more than digital shop windows –…

Pimcore Omnichannel
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The role of Pimcore in omnichannel marketing: customer focus and seamlessness across all channels

“In today’s digital world, customers expect a seamless and consistent experience across all channels.”Omnichannel marketing is no longer an optional extra, but a necessity to remain competitive in an increasingly connected market. Customers interact with brands across a variety of channels – from social media and websites to mobile apps and physical stores. These channels…

SMART criteria: A guide to goal setting in project planning
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SMART criteria: A guide to goal setting in project planning

The ability to set clear and achievable goals is critical to the success of any project. The SMART criteria(Specific, Measurable, Achievable, Realistic, and Timely ) provide a proven framework to ensure that your goals are specific, measurable, achievable, relevant and time-bound. In this article, we explain how you can effectively apply SMART criteria to your…

Centralized digital infrastructure for a large SME customer
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Centralized digital infrastructure for a large SME customer

A large SME client needed a centralized digital infrastructure to optimize and standardize its operating systems for mobile and web-based platforms. The solution involved building a powerful infrastructure to run 10 brand websites, two customer portals, a B2B commerce platform and the integration of multiple service providers delivering different digital solutions.

Continental websites
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Continental websites

Visibility and brand recognition are of central importance, especially when tapping into foreign markets. A brand and its values must also be appropriately embodied and aligned on websites. In order to optimize usability on both the customer and operator side, we developed a joint CMS for three local websites for our client Continental. A product catalog and a dealer search completed the overall customer experience and appropriately showcased the brand. On the operator side, the joint CMS makes it easy to adapt and expand the content in a central system.

The advantages of a DXP for companies: Why it’s worth investing
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The advantages of a DXP for companies: Why it’s worth investing

In today’s digital landscape, where customer interactions occur across multiple touchpoints and expectations for personalized experiences are rising, companies must innovate to stay ahead of the competition. A Digital Experience Platform (DXP) is a critical tool to help companies create seamless, consistent and engaging experiences. In this article, we highlight the key benefits of a…

The role of PIM systems in omnichannel marketing
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The role of PIM systems in omnichannel marketing

In today’s digital landscape, omnichannel marketing is more than just a trend; it is a necessity for companies that want to survive in an increasingly competitive market. One of the key technologies that enables the implementation of omnichannel strategies is Product Information Management (PIM) systems. For marketing and IT professionals, it is crucial to understand…