B2C-Portale
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B2B, B2C and B2E in one ecosystem – how portal integration succeeds in the corporate environment

“Digital interaction is no longer a service – it is part of the product.“For leading companies and corporations, this means that digital interfaces with customers, partners and employees must not only function, but also deliver real added value. Customer portals play a key role in this. They are much more than digital shop windows –…

Pimcore Omnichannel
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How Pimcore simplifies omnichannel marketing

“In today’s digital world, customers expect a seamless and consistent experience across all channels.“Omnichannel marketing is no longer an optional extra, but a necessity to remain competitive in an increasingly connected market. Customers interact with brands across a variety of channels – from social media and websites to mobile apps and physical stores. These channels…

SMART criteria: A guide to goal setting in project planning
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SMART criteria: A guide to goal setting in project planning

The ability to set clear and achievable goals is critical to the success of any project. The SMART criteria(Specific, Measurable, Achievable, Realistic, and Timely ) provide a proven framework to ensure that your goals are specific, measurable, achievable, relevant and time-bound. In this article, we explain how you can effectively apply SMART criteria to your…

Centralized digital infrastructure for a large SME customer
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Centralized digital infrastructure for a large SME customer

A large SME client needed a centralized digital infrastructure to optimize and standardize its operating systems for mobile and web-based platforms. The solution involved building a powerful infrastructure to run 10 brand websites, two customer portals, a B2B commerce platform and the integration of multiple service providers delivering different digital solutions.