Übersicht typischer Einsatzbereiche von KI-Influencern wie Produktplatzierung, virtuelle Kampagnen und personalisierte Kundenansprache
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AI customer approach for product launch for a large furniture manufacturer

At a glance As part of the market launch of a new furniture collection, a large furniture manufacturer developed an AI-based recommendation system for targeting customers. This system used a combination of online behavioural data and CRM information to precisely identify potential buyers and implement personalized marketing strategies. Client: Furniture manufacturerIndustry: FurnitureBusiness segment: B2CTechnologies: Artificial…

KI aufbereitung von großen Datenbeständen
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The influence of artificial intelligence on digital product development

Digital product development has evolved rapidly in recent years. Artificial intelligence (AI) is a key factor influencing this development. AI technologies are not only transforming the way products are developed, but also how they are designed, tested and brought to market. In this article, we take a look at the different ways AI is revolutionizing…

Visualisierung einer Datenstruktur mit Knoten, Verbindungen und Hierarchien
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The role of the data steward: Your key to effective data management

Companies that use their data effectively can make informed decisions, achieve competitive advantages and increase customer satisfaction. In this context, the data steward plays a key role. As the guardian of data quality and integrity, the data steward ensures that data is not only collected, but also managed and used wisely.But what exactly does a…

The role of artificial intelligence in the digital transformation
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The role of artificial intelligence in the digital transformation

In today’s business world, digital transformation is no longer just a trend, but a necessity. Companies of all sizes are recognizing the importance of digitalization in order to remain competitive and increase their efficiency. A crucial factor in this transformation process is artificial intelligence (AI). In this article, we look at how AI is driving…

The evolution of customer service: AI chatbots in focus
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The evolution of customer service: AI chatbots in focus

In today’s digital era, companies are constantly looking for innovative solutions to improve their customer service. One of the most groundbreaking developments in this area are AI chatbots. They are revolutionizing not only the way companies interact with their customers, but also customers’ expectations of service. In this article, we take a look at the…

Increasing efficiency in B2B: How AI is transforming business processes
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Increasing efficiency in B2B: How AI is transforming business processes

Artificial intelligence (AI) is a powerful tool that is changing the way companies work. It has already proven its value in consumer-facing applications, but it is also becoming increasingly important in B2B environments. In this article, we explore how AI can improve B2B processes and provide tips for beginners who want to use AI to…