AI & data: Transform your business with intelligent solutions In the “AI & Data” category of our Knowledge Hub, we offer you comprehensive information and services aimed at harnessing the potential of artificial intelligence and data analysis for your company. Our experts support you in implementing AI-supported solutions, developing data strategies and analyzing data volumes to gain valuable insights. Whether you need machine learning models, predictive analytics or data visualization, we can help you choose the right technologies and approaches to make data-driven decisions and maximize your competitive advantage.
Organizations are faced with an ever-increasing amount of digital content and managing these assets is becoming a critical challenge. Digital asset management (DAM) plays a central role in ensuring that digital content is captured, organized, stored and delivered efficiently. Artificial intelligence (AI) is revolutionizing this area by enabling the automation and optimization of DAM processes.The…
The way people search for information is currently undergoing a fundamental change. ChatGPT, Perplexity and other AI-supported search engines are not only revolutionizing the way people search for information, but are also presenting companies with completely new challenges when it comes to content optimization. While traditional SEO remains relevant, AI-supported search requires a complete rethink…
A well-thought-out data strategy enables companies to effectively collect, manage and use their data to make informed decisions and achieve strategic goals.Data has become a valuable asset that not only increases the efficiency of processes, but also provides deeper insights into customer behavior and market trends. Companies that do not use their data strategically run…
For many companies, the implementation of artificial intelligence (AI) is a decisive step towards digitalization and increased efficiency. However, while the possibilities offered by AI are almost limitless, companies often face the challenge of integrating these technologies effectively. A well-thought-out implementation process is therefore key to achieving the desired results and maximizing ROI.In this article,…
In today’s digital world, the way brands communicate with their target audiences is changing rapidly. One of the most exciting developments in this area is AI influencers – artificial intelligence-powered avatars that act as brand ambassadors and take interaction with consumers to a whole new level. These virtual influencers are not only capable of producing…
At a glance As part of the market launch of a new furniture collection, a large furniture manufacturer developed an AI-based recommendation system for targeting customers. This system used a combination of online behavioural data and CRM information to precisely identify potential buyers and implement personalized marketing strategies. Client: Furniture manufacturerIndustry: FurnitureBusiness segment: B2CTechnologies: Artificial…
Companies that use their data effectively can make informed decisions, achieve competitive advantages and increase customer satisfaction. In this context, the data steward plays a key role. As the guardian of data quality and integrity, the data steward ensures that data is not only collected, but also managed and used wisely.But what exactly does a…
In today’s digital era, companies are constantly looking for innovative solutions to improve their customer service. One of the most groundbreaking developments in this area are AI chatbots. They are revolutionizing not only the way companies interact with their customers, but also customers’ expectations of service. In this article, we take a look at the…
Artificial intelligence (AI) is a powerful tool that is changing the way companies work. It has already proven its value in consumer-facing applications, but it is also becoming increasingly important in B2B environments. In this article, we explore how AI can improve B2B processes and provide tips for beginners who want to use AI to…
