In the “Retail and FMCG” (Fast Moving Consumer Goods) category of our Knowledge Hub, we offer you valuable information and resources that are specifically geared towards the needs and challenges of the retail and consumer goods industry. Our content includes comprehensive market analysis, best practices, case studies and innovative approaches to help you succeed in an ever-changing market environment. Whether it’s digital transformation, omnichannel strategies, customer loyalty or supply chain optimization, you’ll find the insights you need to future-proof your business.
In an increasingly digitalized world, augmented reality (AR) is becoming an integral part of our everyday lives. Especially in combination with indoor navigation, AR opens up completely new possibilities to significantly improve the way we find our way around complex buildings. In this article, we take a look at how augmented reality works in indoor…
In today’s fast-paced digital world, many companies are faced with the challenge of optimizing existing projects, especially when they encounter difficulties. As an external service provider, we have the opportunity to support existing teams through targeted interventions to make digital solutions successful again. In this article, we show how we can provide effective solutions through…
In the dynamic and often complex environment of IT project management, effective communication is crucial to the success of a project. One of the proven methods for optimizing this communication and increasing efficiency is the concept of SPOC – the “Single Point of Contact”. In this article, we explain what SPOC means, what advantages it…
In today’s digital landscape, where customer interactions occur across multiple touchpoints and expectations for personalized experiences are rising, companies must innovate to stay ahead of the competition. A Digital Experience Platform (DXP) is a critical tool to help companies create seamless, consistent and engaging experiences. In this article, we highlight the key benefits of a…
In today’s digital landscape, omnichannel marketing is more than just a trend; it is a necessity for companies that want to survive in an increasingly competitive market. One of the key technologies that enables the implementation of omnichannel strategies is Product Information Management (PIM) systems. For marketing and IT professionals, it is crucial to understand…
Digitalization has fundamentally changed the retail sector in recent years. The point of sale (POS) has evolved from a simple checkout system to a multifunctional experience that not only processes transactions, but also serves as a crucial touchpoint for customers. In this article, we look at the current trends and technologies in the field of…
Instagram bots are becoming increasingly popular, but they also raise some questions: Do they deliver what they promise? Are they more cost-effective to use than manual efforts? Are they approved? In this article, we look at the pros and cons of Instagram bots. “Quickly gaining tens of thousands of Instagram followers” Our experience with Instagram…
As a reliable partner for companies, we would like to inform you of a significant change: The end of Extended Long Term Support (ELTS) for TYPO3 version 8.0 is coming soon. In this article, we’ll explain why it’s crucial to act now and how we can help you update your TYPO3 installation. We will inform…
In recent years, voice assistants such as Siri, Google Assistant and Alexa have become an integral part of our everyday lives. These digital helpers allow us to interact with our devices without pressing a button. But how exactly do these voice assistants work? In this article, we take an in-depth look at the technologies behind…
At a glance A leading mail order company launched the innovative “Gift Exchange” campaign, an interactive multi-user competition that virtually recreates the traditional Secret Santa. The aim of the Christmas campaign was to attract both existing and new customers, especially women. The viral mechanics of the swap and the incentives for interaction resulted in significant…
