Augmented reality and indoor navigation: the future of indoor orientation
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Augmented reality and indoor navigation: the future of indoor orientation

In an increasingly digitalized world, augmented reality (AR) is becoming an integral part of our everyday lives. Especially in combination with indoor navigation, AR opens up completely new possibilities to significantly improve the way we find our way around complex buildings. In this article, we take a look at how augmented reality works in indoor…

Effective intervention: How we optimize existing teams in problematic projects
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Effective intervention: How we optimize existing teams in problematic projects

In today’s fast-paced digital world, many companies are faced with the challenge of optimizing existing projects, especially when they encounter difficulties. As an external service provider, we have the opportunity to support existing teams through targeted interventions to make digital solutions successful again. In this article, we show how we can provide effective solutions through…

Omnichannel content hubs for a major car manufacturer
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Omnichannel content hubs for a major car manufacturer

At a glance A leading automotive manufacturer was faced with the challenge of integrating content from over 10 existing content systems and managing both digital and print content centrally. DMG supported the company in establishing a central omnichannel content hub that enables consistent brand communication and efficient content management. Customer: Leading automotive manufacturerIndustry: MobilityBusiness segment:…

What is SPOC? An introduction to the concept in IT project management
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What is SPOC? An introduction to the concept in IT project management

In the dynamic and often complex environment of IT project management, effective communication is crucial to the success of a project. One of the proven methods for optimizing this communication and increasing efficiency is the concept of SPOC – the “Single Point of Contact”. In this article, we explain what SPOC means, what advantages it…

Continental websites
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Continental websites

At a glance Visibility and brand recognition are of central importance, especially when tapping into foreign markets. A brand and its values must also be appropriately embodied and aligned on websites. In order to optimize usability on both the customer and operator side, we developed a joint CMS for three local websites for our client…

The advantages of a DXP for companies: Why it’s worth investing
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The advantages of a DXP for companies: Why it’s worth investing

In today’s digital landscape, where customer interactions occur across multiple touchpoints and expectations for personalized experiences are rising, companies must innovate to stay ahead of the competition. A Digital Experience Platform (DXP) is a critical tool to help companies create seamless, consistent and engaging experiences. In this article, we highlight the key benefits of a…

The role of PIM systems in omnichannel marketing
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The role of PIM systems in omnichannel marketing

In today’s digital landscape, omnichannel marketing is more than just a trend; it is a necessity for companies that want to survive in an increasingly competitive market. One of the key technologies that enables the implementation of omnichannel strategies is Product Information Management (PIM) systems. For marketing and IT professionals, it is crucial to understand…

Dealer and B2B portal for a major automotive supplier
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Dealer and B2B portal for a major automotive supplier

At a glance A leading automotive supplier was faced with the challenge of consolidating two separate platforms – a dealer portal and a B2B portal. The goal was to create a centralized B2B portal supporting 10 markets and 24 languages, while integrating centralized identity management and extensive role and rights distribution for the participating markets….

Digitalization at the point of sale: trends, technologies and their impact on the retail sector
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Digitalization at the point of sale: trends, technologies and their impact on the retail sector

Digitalization has fundamentally changed the retail sector in recent years. The point of sale (POS) has evolved from a simple checkout system to a multifunctional experience that not only processes transactions, but also serves as a crucial touchpoint for customers. In this article, we look at the current trends and technologies in the field of…