What successful customer portals have in common – and what is not in the specifications
Technically sound, but ineffective? We show you what successful customer portals really depend on – and what is not included in any specifications.
Customer portals platform comparison – modular system, platform or individual development?
If you only focus on short-term project goals when setting up a customer portal, you risk high costs, inflexible architectures or dissatisfied users in the long term. It is therefore crucial to think strategically
B2B, B2C and B2E in one ecosystem – how portal integration succeeds in the corporate environment
“Digital interaction is no longer a service – it is part of the product.“For leading companies and corporations, this means that digital interfaces with customers, partners and employees must not only function, but also deliver real added value. Customer portals play a key role in this. They are much more than digital shop windows –…
How Pimcore simplifies omnichannel marketing
“In today’s digital world, customers expect a seamless and consistent experience across all channels.“Omnichannel marketing is no longer an optional extra, but a necessity to remain competitive in an increasingly connected market. Customers interact with brands across a variety of channels – from social media and websites to mobile apps and physical stores. These channels…
What are AI agents?
Artificial intelligence (AI) and automation are playing an increasingly central role in the digital transformation. AI agents are one of the most exciting developments that enable companies to optimize processes, increase efficiency and improve the customer experience. But what exactly are AI agents? They are programs that use algorithms and machine learning to perform tasks…
From MVPs to fully-fledged products: Strategies for scaling
The development of a minimum viable product (MVP) is the first step in bringing a business idea to market and testing customer interest. But the real success lies in scaling this MVP into a fully-fledged, marketable product. Scaling MVPs is a crucial step for companies that want to establish their products on the market in…
The role of AI in digital asset management
Organizations are faced with an ever-increasing amount of digital content and managing these assets is becoming a critical challenge. Digital asset management (DAM) plays a central role in ensuring that digital content is captured, organized, stored and delivered efficiently. Artificial intelligence (AI) is revolutionizing this area by enabling the automation and optimization of DAM processes.The…
Content optimization for AI search – How companies optimize their digital visibility for AI-powered searches
The way people search for information is currently undergoing a fundamental change. ChatGPT, Perplexity and other AI-supported search engines are not only revolutionizing the way people search for information, but are also presenting companies with completely new challenges when it comes to content optimization. While traditional SEO remains relevant, AI-supported search requires a complete rethink…
Competitive with AI: Advice for SMEs
Medium-sized companies face the challenge of keeping pace with large companies and innovative start-ups. Artificial intelligence (AI) can prove to be a decisive factor in remaining competitive and optimizing business processes. AI consulting offers valuable support by helping companies to recognize and successfully exploit the potential of AI technologies.Through customized AI solutions, SMEs can increase…
The importance of a solid data strategy for companies: Why it’s critical to success
A well-thought-out data strategy enables companies to effectively collect, manage and use their data to make informed decisions and achieve strategic goals.Data has become a valuable asset that not only increases the efficiency of processes, but also provides deeper insights into customer behavior and market trends. Companies that do not use their data strategically run…