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In the “Blog” category of our Knowledge Hub, you will find a variety of informative and inspiring articles that deal with current trends, best practices and innovative approaches in the digital world. Our blog offers you valuable insights from experts, analysis on industry-specific topics and practical tips to help you optimize your digital strategy and drive your business forward. Whether you’re looking for solutions to specific challenges or just want to stay up to date, you’ll find the information you need here.
“Digital interaction is no longer a service – it is part of the product.“For leading companies and corporations, this means that digital interfaces with customers, partners and employees must not only function, but also deliver real added value. Customer portals play a key role in this. They are much more than digital shop windows –…
“In today’s digital world, customers expect a seamless and consistent experience across all channels.”Omnichannel marketing is no longer an optional extra, but a necessity to remain competitive in an increasingly connected market. Customers interact with brands across a variety of channels – from social media and websites to mobile apps and physical stores. These channels…
Artificial intelligence (AI) and automation are playing an increasingly central role in the digital transformation. AI agents are one of the most exciting developments that enable companies to optimize processes, increase efficiency and improve the customer experience. But what exactly are AI agents? They are programs that use algorithms and machine learning to perform tasks…
The development of a minimum viable product (MVP) is the first step in bringing a business idea to market and testing customer interest. But the real success lies in scaling this MVP into a fully-fledged, marketable product. Scaling MVPs is a crucial step for companies that want to establish their products on the market in…
Organizations are faced with an ever-increasing amount of digital content and managing these assets is becoming a critical challenge. Digital asset management (DAM) plays a central role in ensuring that digital content is captured, organized, stored and delivered efficiently. Artificial intelligence (AI) is revolutionizing this area by enabling the automation and optimization of DAM processes.The…
The way people search for information is currently undergoing a fundamental change. ChatGPT, Perplexity and other AI-supported search engines are not only revolutionizing the way people search for information, but are also presenting companies with completely new challenges when it comes to content optimization. While traditional SEO remains relevant, AI-supported search requires a complete rethink…
Medium-sized companies face the challenge of keeping pace with large companies and innovative start-ups. Artificial intelligence (AI) can prove to be a decisive factor in remaining competitive and optimizing business processes. AI consulting offers valuable support by helping companies to recognize and successfully exploit the potential of AI technologies.Through customized AI solutions, SMEs can increase…
A well-thought-out data strategy enables companies to effectively collect, manage and use their data to make informed decisions and achieve strategic goals.Data has become a valuable asset that not only increases the efficiency of processes, but also provides deeper insights into customer behavior and market trends. Companies that do not use their data strategically run…
For many companies, the implementation of artificial intelligence (AI) is a decisive step towards digitalization and increased efficiency. However, while the possibilities offered by AI are almost limitless, companies often face the challenge of integrating these technologies effectively. A well-thought-out implementation process is therefore key to achieving the desired results and maximizing ROI.In this article,…
In today’s digital world, the way brands communicate with their target audiences is changing rapidly. One of the most exciting developments in this area is AI influencers – artificial intelligence-powered avatars that act as brand ambassadors and take interaction with consumers to a whole new level. These virtual influencers are not only capable of producing…