Telematics car insurance: an innovative driving assistant for modern drivers
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Telematics car insurance: an innovative driving assistant for modern drivers

At a glance The corporate startup has launched an innovative telematics car insurance policy that acts as a driving assistant and motivates young drivers to develop an economical and safe driving style. Customers are motivated by an integrated discount system that offers savings of up to 40% on car premiums. The app runs on all…

5 steps to a successful digital solution: how start-ups can get off the ground without their own development team
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5 steps to a successful digital solution: how start-ups can get off the ground without their own development team

Many start-ups face a key challenge: There are great ideas, but not always the resources to implement them technologically. The question arises as to how you can develop a digital solution quickly and efficiently, especially if you don’t have your own large development team. The good news is that there are tried-and-tested ways in which…

Everything you need to know about the European Accessibility Act (EAA)
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Everything you need to know about the European Accessibility Act (EAA)

The European Accessibility Act (EAA) is a crucial step towards creating an inclusive society. It aims to ensure that products and services are accessible to people with disabilities and older people across the EU. With the requirements applying to private companies in less than a year, now is the time for private sector companies to…

Gift exchange as an emotional multi-user application
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Gift exchange as an emotional multi-user application

At a glance A leading mail order company launched the innovative “Gift Exchange” campaign, an interactive multi-user competition that virtually recreates the traditional Secret Santa. The aim of the Christmas campaign was to attract both existing and new customers, especially women. The viral mechanics of the swap and the incentives for interaction resulted in significant…