Augmented reality and indoor navigation: the future of indoor orientation
| | | |

Augmented reality and indoor navigation: the future of indoor orientation

In an increasingly digitalized world, augmented reality (AR) is becoming an integral part of our everyday lives. Especially in combination with indoor navigation, AR opens up completely new possibilities to significantly improve the way we find our way around complex buildings. In this article, we take a look at how augmented reality works in indoor…

Effective intervention: How we optimize existing teams in problematic projects
| | | |

Effective intervention: How we optimize existing teams in problematic projects

In today’s fast-paced digital world, many companies are faced with the challenge of optimizing existing projects, especially when they encounter difficulties. As an external service provider, we have the opportunity to support existing teams through targeted interventions to make digital solutions successful again. In this article, we show how we can provide effective solutions through…

Centralized digital infrastructure for a large SME customer
| |

Centralized digital infrastructure for a large SME customer

At a glance A large SME client needed a centralized digital infrastructure to optimize and standardize its operating systems for mobile and web-based platforms. The solution involved building a powerful infrastructure to run 10 brand websites, two customer portals, a B2B commerce platform and the integration of multiple service providers delivering different digital solutions. Customer:…

Omnichannel content hubs for a major car manufacturer
|

Omnichannel content hubs for a major car manufacturer

At a glance A leading automotive manufacturer was faced with the challenge of integrating content from over 10 existing content systems and managing both digital and print content centrally. DMG supported the company in establishing a central omnichannel content hub that enables consistent brand communication and efficient content management. Customer: Leading automotive manufacturerIndustry: MobilityBusiness segment:…

Continental websites
|

Continental websites

At a glance Visibility and brand recognition are of central importance, especially when tapping into foreign markets. A brand and its values must also be appropriately embodied and aligned on websites. In order to optimize usability on both the customer and operator side, we developed a joint CMS for three local websites for our client…

The advantages of a DXP for companies: Why it’s worth investing
| | | |

The advantages of a DXP for companies: Why it’s worth investing

In today’s digital landscape, where customer interactions occur across multiple touchpoints and expectations for personalized experiences are rising, companies must innovate to stay ahead of the competition. A Digital Experience Platform (DXP) is a critical tool to help companies create seamless, consistent and engaging experiences. In this article, we highlight the key benefits of a…

The role of PIM systems in omnichannel marketing
| | | |

The role of PIM systems in omnichannel marketing

In today’s digital landscape, omnichannel marketing is more than just a trend; it is a necessity for companies that want to survive in an increasingly competitive market. One of the key technologies that enables the implementation of omnichannel strategies is Product Information Management (PIM) systems. For marketing and IT professionals, it is crucial to understand…

The evolution of customer service: AI chatbots in focus
| |

The evolution of customer service: AI chatbots in focus

In today’s digital era, companies are constantly looking for innovative solutions to improve their customer service. One of the most groundbreaking developments in this area are AI chatbots. They are revolutionizing not only the way companies interact with their customers, but also customers’ expectations of service. In this article, we take a look at the…

Dealer and B2B portal for a major automotive supplier
|

Dealer and B2B portal for a major automotive supplier

At a glance A leading automotive supplier was faced with the challenge of consolidating two separate platforms – a dealer portal and a B2B portal. The goal was to create a centralized B2B portal supporting 10 markets and 24 languages, while integrating centralized identity management and extensive role and rights distribution for the participating markets….