AI customer approach for product launch for a large furniture manufacturer
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AI customer approach for product launch for a large furniture manufacturer

At a glance As part of the market launch of a new furniture collection, a large furniture manufacturer developed an AI-based recommendation system for targeting customers. This system used a combination of online behavioural data and CRM information to precisely identify potential buyers and implement personalized marketing strategies. Client: Furniture manufacturerIndustry: FurnitureBusiness segment: B2CTechnologies: Artificial…

Effective intervention: How we optimize existing teams in problematic projects
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Effective intervention: How we optimize existing teams in problematic projects

As an external service provider, we offer customized support for existing teams and help to successfully transform digital solutions. At a time when technological requirements are constantly growing and markets are changing rapidly, it is crucial to remain flexible and adaptable. Our expertise enables us to identify the challenges companies face and plan targeted interventions…

What is SPOC? An introduction to the concept in IT project management
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What is SPOC? An introduction to the concept in IT project management

In the dynamic and often complex environment of IT project management, effective communication is crucial to the success of a project. One of the proven methods for optimizing this communication and increasing efficiency is the concept of SPOC – the “Single Point of Contact”. In this article, we explain what SPOC means, what advantages it…

The advantages of a DXP for companies: Why it’s worth investing
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The advantages of a DXP for companies: Why it’s worth investing

In today’s digital landscape, where customer interactions occur across multiple touchpoints and expectations for personalized experiences are rising, companies must innovate to stay ahead of the competition. A Digital Experience Platform (DXP) is a critical tool to help companies create seamless, consistent and engaging experiences. In this article, we highlight the key benefits of a…

The role of PIM systems in omnichannel marketing
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The role of PIM systems in omnichannel marketing

In today’s digital landscape, omnichannel marketing is more than just a trend; it is a necessity for companies that want to survive in an increasingly competitive market. One of the key technologies that enables the implementation of omnichannel strategies is Product Information Management (PIM) systems. For marketing and IT professionals, it is crucial to understand…

Digitalization at the point of sale: trends, technologies and their impact on the retail sector
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Digitalization at the point of sale: trends, technologies and their impact on the retail sector

Digitalization has fundamentally changed the retail sector in recent years. The point of sale (POS) has evolved from a simple checkout system to a multifunctional experience that not only processes transactions, but also serves as a crucial touchpoint for customers. In this article, we look at the current trends and technologies in the field of…

Instagram bots: how they work and how to use them
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Instagram bots: how they work and how to use them

Instagram bots are becoming increasingly popular, but they also raise some questions: Do they deliver what they promise? Are they more cost-effective to use than manual efforts? Are they approved? In this article, we look at the pros and cons of Instagram bots. “Quickly gaining tens of thousands of Instagram followers” Our experience with Instagram…

ELTS end for TYPO3 8.0: Avoid security risks – We support you with the update!
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ELTS end for TYPO3 8.0: Avoid security risks – We support you with the update!

As a reliable partner for companies, we would like to inform you of a significant change: The end of Extended Long Term Support (ELTS) for TYPO3 version 8.0 is coming soon. In this article, we’ll explain why it’s crucial to act now and how we can help you update your TYPO3 installation. We will inform…

Augmented reality and indoor navigation: the future of indoor orientation
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Augmented reality and indoor navigation: the future of indoor orientation

In an increasingly digitalized world, augmented reality (AR) is becoming an integral part of our everyday lives. Especially in combination with indoor navigation, AR opens up completely new possibilities to significantly improve the way we find our way around complex buildings. In this article, we take a look at how augmented reality works in indoor…

How do voice assistants work? A look behind the scenes
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How do voice assistants work? A look behind the scenes

In recent years, voice assistants such as Siri, Google Assistant and Alexa have become an integral part of our everyday lives. These digital helpers allow us to interact with our devices without pressing a button. But how exactly do these voice assistants work? In this article, we take an in-depth look at the technologies behind…